What's really in a vintage wholesale box?

When you start reselling vintage clothing, one of the first questions that comes up is: “What exactly is in a wholesale box?”

And that's a good question. Because let's face it, no one wants to pay for a box full of mediocre pieces, faded shirts or unknown brands that don't click anywhere.

Yet, many buyers remain unclear about what they are getting. Some suppliers say “Grade A” but still deliver items with stains, holes or vague marks.

A vintage box isn't a grab bag — it's an investment

What you get depends on the supplier. But a really good wholesaler knows what resells. You're not just buying clothes — you're buying potential profit.

A box should ideally consist of:

• Brands with recognition (think Nike, Adidas, Reebok, sports teams)
• Items that are popular on platforms such as Vinted, Depop or Instagram Shops
• Models with good fits (oversized, cropped, boxy)
• No damage, no fast fashion junk

For example, what can be included in a box

• 90s Nike crewnecks
• Oversized hoodies with sports logo
• Reebok zip sweaters
• Oldschool American football jerseys
• Sometimes a surprising branded polo or windbreaker

What should not be in it

• Basics without logo
• Clothing with holes, tears or severe discoloration
• Unknown brands that no one is looking for

No guarantees, but expectations

It’s still vintage, so no two boxes are the same. But the expectation should be clear: You’re buying a mix of resellable pieces that will earn you a margin — not someone else’s leftovers.

Most resellers flip these pieces for:

• €25 to €45 on Vinted or Instagram
• Sometimes higher for styling shoots or bundles
• With margin, if you determine and present your price correctly

Why Transparency is Important

Customers trust suppliers who are clear. A vague website with only “Top quality!” and no examples? Red flag.

Rather look at wholesalers who:

• Share customer reviews
• Post unboxings on Instagram or TikTok
• Dare to show what they are sending

This way you know what you're buying — and that makes the difference between profit and frustration.

Last tip

Always ask yourself, “Would I resell this myself if I received it?” If the answer is “no,” then this is not a box for you.

Choose your supplier wisely. Buy strategically. And treat each box as the stock of your own mini-store.